NIKE925 vs. NIKE 24.7
Market research, brand visuals, brand identity & buying
🗓️ In April 2024, I pitched my idea “Nike 925—Redefining comfort, fit, and expectations of men‘s formal wear” to my tutors as my final major project for my Bachelor’s.
🗓️ This January 2025, Nike launches the new “Nike 24.7 Apparel Collection, which is designed to support an athlete's complete lifestyle, redefining sport style with an elevated, polished look” (Nike, 2025).
✨ While there is no direct correlation between the two projects and I am not working for Nike either, I cannot help but see the similarities and the approval of my idea.
🧵 The name, blue colour, tonal branding, half-zip, luxurious yet minimalistic silhouettes, buttonless shirts, and soft fabrics are part of both Nike 24.7 and Nike 925, which makes me immensely proud. However, I could never bring Nike 925 to life (product-wise), and I am looking forward to seeing what Nike 24.7 looks and feels like, as the products in the pictures look exactly like what I was trying to do with Nike 925.
💭 Blending our everyday life with athleticism (Nike 24.7) and business contexts (Nike 925) is and will be a leading trend for the next years, and I cannot wait to see what else Nike and its competitors will bring in the future.
📌 The executive summary of my final major project can be found here [https://lnkd.in/ewPgE8GX].
📌 If you want to read the full article by Nike click here [https://lnkd.in/e9CDuvwH].
